Communities are asking that motor vehicle speeds be reduced on their neighborhood streets, that streets be made accessible to persons with disabilities, and that streetscapes be improved to make them more inviting to pedestrians. Some of the most important issues to the public are safety, access, and aesthetics. This chapter discusses some of the issues related to setting priorities and implementing needed pedestrian improvements.

Getting Started

"Getting started" can be daunting—the needs are overwhelming, resources are scarce, and staff time is limited. Every community is faced with the questions of "Where do I start?" and "How do I get going?" While it is not the intent of this guide to provide an exhaustive discussion of implementation strategies, some direction is useful.

Priorities

Since all pedestrian needs will not be able to be addressed immediately, project priorities need to be established. To create priorities requires several program objectives:

• • Safety. One objective should be to reduce the number and severity of crashes involving pedestrians. To accomplish this will require: (1) a good understanding of the types of crashes that are occurring in your community, and (2) application of appropriate countermeasures to address these crashes. The information provided in this guide is intended to help select the countermeasures that will be most effective in addressing selected types of crash problems.
• • Access. A second objective should be to create an accessible community where all pedestrians, including those with disabilities, can reach their desired destinations. Typically, this begins with being able to walk safely along streets (i.e., sidewalks) and across streets at intersections and other appropriate locations.
• • Aesthetics. It is not enough to simply have a safe, accessible community—it should also be an aesthetically pleasing place to live and work. Landscaping, lighting, and other pedestrian amenities help create a “livable community” and should be considered when making pedestrian improvements.

One Step at a Time

To create a safe, walkable community, take one step at a time. Sidewalks, curb bulbs, and other pedestrian improvements are installed intersection by intersection, block by block. Individually, they do not create a safe, livable community. Collectively, they create the infrastructure needed for a great place to work, play, and do business. In other words, the whole pedestrian system is greater than the sum of its parts.

Community Concerns

Be very sensitive to community concerns. Public participation will build community pride and ownership that is essential to long-term success. Some of the problems identified in this guide will not be an issue in your community and some of the tools may be perceived as too expensive (at least initially). There probably will be measures that your community puts on hold for a few years until a community consensus is reached. Conversely, there probably will be measures that your community would like to pursue that are not even mentioned in this planning guide.

Deliverables

It is very important to produce immediate deliverables that people can see. For example, a new section of sidewalk or a freshly painted crosswalk is visible, while a transportation plan is a paper document that may never be seen or appreciated by the public. To keep its momentum, a program needs some "quick wins." They create the sense that something is happening and that government is responsive.

Construction Strategies

There are many ways to accomplish projects. Be creative, take advantage of opportunities as they present themselves. Here are some suggestions:

Regulation of New Development and Redevelopment

Developers can be required to install public infrastructure such as sidewalks, curb ramps, and traffic signals. In addition, zoning requirements can be written to allow for or require narrower streets, shorter blocks, and mixed-use development. Encouraging developers and community leaders to focus on basic pedestrian needs will benefit the community and increase the attractiveness of the developments themselves.

Annual Programs

Consider expanding/initiating annual programs to make small, visible improvements. Examples include sidewalk replacement programs, curb-ramp programs, annual tree-planting programs, etc. This creates momentum and community support. Several considerations should be made when developing these programs:

• • Give priority to locations that are used by schoolchildren, the elderly, those with disabilities, and locations that provide access to transit.
• • Consider giving preference to requests from neighborhood groups, especially those that meet other priorities, such as addressing a crash problem.
• • Evaluate your construction options. Consider having city crews do work requested by citizens to provide fast customer service while bidding out some of the staff-generated projects.

Capital Projects

"Piggybacking" pedestrian improvements onto capital projects is one of the best ways to make major improvements in a community. Sidewalks, pedestrian ramps, landscaping, lighting, and other amenities can be included in road projects, utility projects, and private construction in public rights-of-way (e.g., cable television, high-speed fiber optics, etc.). To accomplish this, there are several things that can be done:

• • Contact all State and regional agencies, and local public and private utilities that do work in public rights-of-way. Secure their 5-year project plans as well as their long-range plans. Then, work with them to make sure that the streets are restored in the way that works for your city.
• • Look internally at all capital projects. Make sure that every opportunity to make improvements is taken advantage of at the time of construction.
• • Consider combining small projects with larger capital projects as a way of saving money. Generally, bid prices drop as quantities increase.

Public/Private Partnerships

Increasingly, public improvements are realized through public/private partnerships. These partnerships can take many forms. Examples include: Community Development Corporations, neighborhood organizations, grants from foundations, direct industry support, and involvement of individual citizens. In fact, many public projects, whether they are traffic-calming improvements, street trees, or the restoration of historic buildings, are the result of individual people getting involved and deciding to make a difference. This involvement doesn’t just happen, it needs to be encouraged and supported by local governmental authorities.

Funding

Pedestrian projects and programs can be funded by federal, State, local, private, or any combination of sources. A summary of federal pedestrian funding opportunities can be viewed at www.fhwa.dot.gov/environment/bikped/index.htm. Communities that are most successful at securing funds often have the following ingredients of success:

• • Consensus on Priorities. Community consensus on what should be accomplished increases the likelihood of successfully funding a project. A divided or uninvolved community will find it more difficult to raise funds than a community that gives broad support to pedestrian improvement programs.
• • Dedication. Funding a project is hard work; usually, there are no shortcuts. It usually takes a great amount of effort by many people using multiple funding sources to complete a project successfully. Be aggressive, apply for many different community grants. While professional grant-writing specialists can help, they are no substitute for community involvement and one-on-one contact (the "people part" of fund raising).
• • Spark Plugs (Change Agents). Successful projects typically have one or more "can do" people in the right place at the right time, who provide the energy and vision to see a project through. Many successful "can do" politicians get their start as successful neighborhood activists.
• • Leveraging. Funds, once secured, should always be used to leverage additional funds. For example, a grant from a local foundation could be used as the required match for a Transportation Equity Act for the 21st Century (TEA-21) Enhancement grant.